Good Things come in Three
Crocs fans love expressing their individuality but something’s been missing. This campaign reintroduces the Crocs strap (Strappitz) as the bold third piece that completes the customisation trio. By tapping into the cultural truth that good things come in threes, we position Strappitz as an essential design element in the Crocs community
We’ll tease the “missing third piece” on social with bold, cryptic posts to spark curiosity and build hype for the Strappitz reveal
A guerrilla marketing stunt will feature emergency-style 'Missing Piece' cases—urging people to break the glass to claim their missing Strappitz and earn an invite to the exclusive Crocs event this Croctober.
A pop-up experience celebrating that good things come in threes—where fans can customise their Crocs to reflect their style and show off their self-expression.
Once customised, fans share their one-of-a-kind Crocs on social showing the world who they are, one bold strap at a time.
Limited Edition Strappitz
Custom designs will be featured in a Hall of Fame on the Crocs website, with Strappitz sold separately unlocking seasonal drops and collectible straps to keep the hype going
